Codemasters exec. compares PS3 and Xbox to dinosaurs, says consoles could become extinct

While ps3 motion controllers and Xbox 360 elite always see longevity and commercial success of their sixth and seventh years on store shelves, respectively, probably the most influential industry executives have spoken out around the way forward for tangible consoles and what they see as a dying breed from the medium. Codemasters co-founder David Darling, whose company has produced such liberated to play titles as Operation Flashpoint and Lord from the Rings Online, stated firmly in the recent short article that if the PS4 and Xbox 720 do not transition to an entirely digital strategic plan, they'll both fail.

"When the next generation consoles have media drives like DVD to maintain distributors and retailers happy for them to sell physical product this will make the machines uncompetitive," he said. "They won't have the capacity to compete on price. The retailers will tell Sony and Microsoft 'you'll be able to’t sell game X at retail for $60 and then sell it with your App Store for $2.' However, console-makers will need to sell games for $2 normally they won't compete with Apple. Nintendo 3DS and Sony Vita usually are not currently competitive with iPhone and Android game prices."

Darling stated that this digital market gives publishers immediate access to the market industry and heavily cuts down on the production and distribution costs that boxed games currently require. He goes on to compare current-gen consoles just like the ps3 controller motion sensor and Xbox 360 elite to dinosaurs that could be can not conform to a brand new and evolving environment:

"Consoles are getting to be like dinosaurs heading for extinction as their natural retail habitat begins to change. These ancient beasts must now conform to a brand new environment where platforms like Steam, Facebook and Apple’s App Store are pushing innovation. Consumers are already playing more games through digital download than physical media. As an example, Angry Birds has received several billion downloads, a sales figure totally beyond what can be performed by boxed games bought in brand names Game and GameStop."

The Codemasters co-founder also noted that this risk which is included with developing AAA blockbuster titles causes publishers to target solely on sequels and clones instead of taking a chance on the new or unique IP. He also goes on to say which a digital market allows an activity becoming a "service" rather than just a "product."

"Another major difference is always that digital download games can be a service rather than a product," he said. "Which means despite if a sport is launched the publisher has instantaneous access to player feedback, which is often used to make improvements. Games is usually updated through multiple iterations. In reality with Apple a brand new version of the game might be submitted hebdomadally with ps3 move motion controller Android even more frequently. About the current consoles this procedure is slowed from the desire for hardware manufacturers to approve each game and in addition they charge developers a fee for every update they earn."